Privacy Policy for Lekify.se

At Lekify.se, operated by DPL Transport (org.nr 851223-9131), we value your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights under GDPR.

1. Who We Are

Lekify.se is owned and operated by:

DPL Transport
Org.nr: 851223-9131
Main address: Von Lingens väg 72, 213 71 Malmö
Warehouse address: Jägersrovägen 207, 213 77 Malmö
Tel: 0762909490
Email: info@lekify.se

We are the data controller for the personal information you provide when shopping on our website.

2. What Personal Data We Collect

a) When you place an order

  • Full name
  • Address
  • Phone number
  • Email address
  • Payment information (handled securely by payment providers — we do not store card details)
  • Order details

b) When you create an account

  • Name
  • Email
  • Password (encrypted)

c) When you browse the website

  • IP address
  • Device information
  • Cookies
  • Pages visited
  • Time spent on the site

Some of this data is collected via analytics and marketing tools such as Google Analytics and Meta (Facebook) Pixel.

3. How We Use Your Data

We use your data for the following purposes:

  • To process and deliver your order
  • To send order confirmations and delivery updates
  • To manage returns, complaints and customer service matters
  • To improve our website, products and services
  • To analyze trends and prevent fraud
  • To display personalized ads (if you accept cookies)

We do not sell your personal data to third parties.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Contract – to complete and manage your purchase
  • Legal obligation – to store financial records for tax and accounting purposes
  • Consent – for marketing communications and non-essential cookies
  • Legitimate interest – to improve our services, prevent abuse and protect our systems

5. Sharing Your Data

We share your data only with trusted partners when necessary:

  • Payment providers (e.g. Klarna, Stripe, PayPal and banks)
  • Delivery companies (e.g. PostNord, DHL, Instabee and other carriers)
  • IT & hosting services (e.g. web hosting, plugins and technical support)
  • Analytics & marketing tools (e.g. Google, Meta)

All partners are required to protect your data and comply with GDPR.

6. Cookies

Lekify.se uses cookies to:

  • Make the website function correctly
  • Remember your cart and preferences
  • Improve performance and user experience
  • Analyze traffic and usage
  • Show relevant ads and product recommendations

You can manage or disable cookies in your browser settings, but some parts of the website may not work properly without them.

7. Data Storage & Retention

We store your data only as long as necessary for the purposes described in this policy:

  • Order and purchase information: up to 7 years (required by Swedish accounting law)
  • Customer accounts: as long as the account is active or until you request deletion
  • Cookies: typically 1–24 months depending on type
  • Customer service emails and messages: normally 12–24 months

8. Your GDPR Rights

You have the right to:

  • Request access to your personal data
  • Correct inaccurate or incomplete information
  • Request deletion of your data (“right to be forgotten”), where legally possible
  • Restrict or object to certain types of processing
  • Object to direct marketing at any time
  • Withdraw your consent, where processing is based on consent
  • Request data portability (a copy of your data in a structured format)

To exercise any of these rights, please contact us at info@lekify.se.

9. Data Security

We protect your personal data using technical and organizational security measures, including:

  • SSL encryption (HTTPS) on our website
  • Secure and PCI-compliant payment gateways
  • Encrypted passwords and restricted access
  • Regular updates of systems, plugins and servers

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements or how we process personal data. The latest version will always be available on this page and will be marked with the date of the last update.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

DPL Transport / Lekify.se
Email: info@lekify.se
Phone: 0762909490